Be that Primo

BienvenidoThere’s a seat for you.

Be that Primo

02 / La Mesa

Take a seat.

The pot is on. The conversation can wait a little longer.

01 / Sopa Sundays

Some recipes bring everyone home.

The smell reaches you before the door opens. A pot of caldo, a familiar voice, and enough for one more. Sundays belong to the table.

Explore the ritual

02 / Wine, cocktails & coffee

La Última Bucket

Reposado tequila, blood orange, black tea and panela - built over heavy ice for one last round.

Make La Última

03 / Primo Report

Stay for the conversation.

The Primo Report — Culture, Community, Capital. Coffee, a camera and a newspaper on a sunlit terrace overlooking a river.

COMMUNITY / UNITED STATES

Maybe the Dream Was Never Just About Us

Latino families are divided about the American dream—but considerably more hopeful about where the next generation can begin.

Read the Report ↗

COMMUNITY + CAPITAL / MICHIGAN

The Latino Future Isn’t Only Where You Expect

Nearly 600,000 Latino Michiganders are reshaping business, neighborhoods, agriculture and the state’s economic future.

Read the Report ↗
Primo Report ↗

04 / Apparel

Take it with you.

For where you’re from. For where you’re going. Pieces that carry a little of both.

The Club Cropped Tee — front viewThe Club Cropped Tee — back view

The Club Cropped Tee

The Club Cropped Tee — front view
Product details ↗
The Everyday Short — Vintage-Wash Fleece — front viewThe Everyday Short — Vintage-Wash Fleece — back view

The Everyday Short — Vintage-Wash Fleece

The Everyday Short — Vintage-Wash Fleece — front view
Product details ↗
The Primo Classic Tee — front viewThe Primo Classic Tee — back view

The Primo Classic Tee

The Primo Classic Tee — front view
Product details ↗
The Primo Hoodie — Washed Heavyweight Cotton — front viewThe Primo Hoodie — Washed Heavyweight Cotton — back view

The Primo Hoodie — Washed Heavyweight Cotton

The Primo Hoodie — Washed Heavyweight Cotton — front view
Product details ↗
The Primo Short — Vintage-Wash Fleece — front viewThe Primo Short — Vintage-Wash Fleece — back view

The Primo Short — Vintage-Wash Fleece

The Primo Short — Vintage-Wash Fleece — front view
Product details ↗
The “We Here” Tee — Heavyweight Washed Cotton — front viewThe “We Here” Tee — Heavyweight Washed Cotton — back view

The “We Here” Tee — Heavyweight Washed Cotton

The “We Here” Tee — Heavyweight Washed Cotton — front view
Product details ↗

Stay for one more.

Welcome to the club.

Stories, recipes, releases and invitations — from our table to yours.